Aisha Rahman
Aisha writes the dictionary. She spent years inside product squads in Kuala Lumpur where events were added at the end of a sprint and named after the ticket. She now refuses to invent names for screens that do not exist yet.
About the practice
We write names so a funnel still means something after a release.
Schema Pulse Point started in Kuala Lumpur after too many Monday stand-ups where iOS, Android, and web each had a different string for the same tap. The practice is small on purpose. The dictionary is written by people who will still answer the phone when a property fights with PDPA.
Origin
Aisha Rahman spent several years inside product squads that treated tracker calls as the last ticket before a store submission. The export grew. The questions from finance got shorter and angrier. Nobody owned a name. When two brands in the same building asked her, separately, to “just clean Mixpanel,” she left the payroll and opened a practice that only writes plans.
Wisma Shaw is the postal address and the room for workshops. Most discovery still happens on the client’s floor, walking the app on a test phone, paper on the table. We keep the office so there is a place to print the dictionary and argue about a verb without a backlog on the wall.
How we work
We will not invent events for a feature that is still a slide. We will not put a search string, a full identification number, or a concatenated timestamp into a payload because someone might want it later. We will stamp a version when the meaning of an event changes, even if engineering would rather keep the old string.
Bahasa Malaysia is welcome in the room. The dictionary itself is written in English unless you ask otherwise, because the three clients and the warehouse usually meet there.
Malaysia, specifically
Product teams here often ship for iOS, Android, and a web checkout that looks like a fourth product. Ride-hailing, grocery, tickets, campus memberships, and merchant apps show up in our calendar more than anything else. The constraints are familiar: a festival freeze, a bank that changes a payment sheet without notice, a PDPA conversation about what may leave the device. The dictionary has to survive those, not a generic “north star.”
People
Who you will sit with
Wei Liang Tan
Wei Liang walks the build with the plan in hand. He cares about trigger timing: an event that fires on page load is not the same action as an event that fires on choice, even when the string matches.
Priya Menon
Priya keeps versions honest. She stamps meaning changes, writes retirement dates, and will send a plan back if two platforms still use different names for the same person action.