Stop naming events button_click
If the name describes the control, not the action, the funnel dies the moment the designer moves the control.
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Notes written after the dictionary is on the table
These are arguments we keep having in workshops. They are about names, properties, and when to refuse a row — not about which analytics product you happen to pay for.
Properties that drown the dictionary
Search strings, full SKUs, and concatenated timestamps look harmless in a test payload. In production they make every report a unique snowflake.
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Versioning an event without breaking last quarter
Renaming in place feels tidy on Monday. By Friday the quarter comparison is a collage of two meanings.
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One dictionary for iOS, Android, and web
The person is the same. The tap is not. The event name still has to be.
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What to leave out of the first tracking plan
A first dictionary that tries to describe every future feature will be rewritten before the first release.
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